Crayola began working on another major shift in their products and colours starting in 1955 after they had to address everything with their new incorporation. The first things addressed were new wrapper and box assortment designs. They had a new logo too. After that came more fundamental colour changes and the introduction of the new No. 64 assortment box; their new dazzling flagship assortment designed to catapult them into the new era with their usual stamp of dominance in the marketplace.
When Crayola introduced their largest box of crayons up to that, the No 64 box, in April of 1958 they clearly had a winning package on their hands. They took their newly classic 1949 No 48 box with the flip-back lid design and expanded that into the wider box we are still using today. In addition, they created a first among crayon boxes: the built in sharpener in the back.
VIOLET RED was one of the new colours