Color your World: Shocking pink

Shocking pink is bold and intense. It takes its name from the tone of pink used in the lettering on the box of the perfume called Shocking, designed by Leonor Fini for the Surrealist fashion designer Elsa Schiaparelli in 1937

Shocking pink kept its name in British English, whereas in North America “This intense magenta was called shocking pink in the 1930s, hot pink in the 1950s, and kinky pink in the 1960s…[it] has appeared in the vanguard of more than one youth revolution…to some it sings, to others it screams”

1990 was the year Crayola expanded their fluorescent line to include another eight colors.  In addition to expanding them, they also took the opportunity to rename the other original colors by giving them more descriptive names while dropping the “FLUORESCENT” reference from the name.  That made sense since they had been including them into standard assortments as far back as 1973 and this change brought a consistent look to the entire No. 72 assortment; their largest assortment size up to this point.

They redesigned a new box called “Hot Fluorescents” that was a full sixteen assortment size and contained:  atomic tangerine, blizzard blue, electric lime, hot magenta, neon carrot, vivid watermelon, outrageous orange, magic mint, radical red, purple pizzazz, razzle dazzle rose, screamin’ green, shocking pink, unmellow yellow and laser lemon




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